Shelley Keenan – Freedom Wellness

Shelley Keenan Freedom Wellness

Shelley Keenan is a personal trainer and wellness coach who is currently studying nutritional medicine whilst coaching clients through her business Freedom Wellness. Shelley is on a mission to inspire women to self heal their mind body and soul. Meet Shelley…

Tell us about your journey, what sparked your passion for the health and wellness industry?

I guess the interest has always been there. I grew up playing lots of sport, and started working in the fitness industry when I was 17 years old at a local gym in my country town. I then moved to Melbourne at 18 to be a Personal Trainer at a high end resort in the city. I always exercised and lived relatively healthy through the week, but come the weekend I would abuse my body by binge drinking, eating bad ‘hang over’ foods, and that cycle just continued until one day it all caught up with me.

I suddenly became extremely sick and over a four week period my health kept deteriorating. Looking back my body had been whispering at me that something was wrong but I didn’t listen. I was in and out of hospitals, being cared for by family and or doctors, one iron infusion later, test after test I was diagnosed with Hashimotos Disease (a thyroid condition.) This was all only 6 weeks away from riding a motorbike down the coast of India. Although the doctors didn’t agree with the timing of my holiday I was going no matter what. So they handed me a bag of medication to start taking whilst in India, and advised me I must get blood tests done over there weekly. For me, what the doctor was saying and the bag of pills I was handed just didn’t sit right with me. It was at this point I made a decision to take my own health into my own hands. I started to learn to listen to the whispers and screams in my body, researched everything I could and healed myself through diet and lifestyle changes. I gave up alcohol, I focused on my diet and what I was feeding my poor sick body, I set myself a goal to enter a body building competition, and I started practicing what I preach. 2 years on I was healed, with only the odd checkup, no medications other than food for my medicine. I then began my journey as a Nutritionist because I wanted to share my message with everyone I could.

What’s your number one wellness tip?

Listen to your body. Nothing happens to your body overnight. For instance, I didn’t get sick overnight (although I thought I did.) Your body will start to whisper at you when something is wrong, then it will talk to you, and if you still refuse to listen it will SCREAM at you. So listen carefully at what your body is trying to tell you and take the action you need to whether it is resting, getting a massage, or cleaning up your diet some more.

What’s your one non-negotiable when it comes to your health?

Eating nourishing food. It blows my mind how powerful food really is. I always try and feed my body the most nourishing foods possible. I am gluten and diary intolerant so avoid these foods always and just eat lots of fruit, vegetables and good quality grass fed, organic meats.

What motto do you live by?

Belly laugh daily, enjoy life and be grateful for the things you have and the moments you experience. There is a simplicity about that way of living. These days with all the technology, etc people are always looking for more and more and often forget to stop and be grateful for what is. Life is slipping by every minute so embrace it. Every night I write the 3 things I am grateful for, what made me belly laugh today, what I learnt today, 3 reasons I love my partner Mac, and remind myself what I am put on this earth for.

What is your proudest achievement?

Two years ago I competed in 5 body building competitions. Although I didn’t place, I got on stage and had a ball. This journey really helped me relate and connect with my clients because I realised the dedication and commitment one must have to really achieve the big goal. I also know have the understanding around the struggles clients can be faced with along with the wins they can celebrate.

What are your goals for the future?

Tina (my business partner) and I definitely have big dreams for Freedom Wellness. I think our biggest goals is definitely to continue to inspire women across the world to take control of their lives through wellness and make a change for the better. We also want to start Wellness Retreats on Tina’s homeland in Greece.

Tell us something not many people know about you?

I am a water baby through and through. I have been like it since a kid. We had a pool growing up and lived on the Murray River and now as an adult I live on the beach. As long as I am near any water my soul sings but I am scared of the ocean haha.

Can you share with us one of your favourite recipes?

Oh this is such a tough one. I’m going to have to say our donuts though. MMMMM…. DONUTS!

Healthy Donuts









Donut Ingredients:

1 1/2 cups blanched almond flour
1/2 cup arrowroot flour
3 teaspoons baking powder
1 teaspoon cinnamon
1/2 teaspoon salt
1 banana
2 eggs
1/2 cup coconut nectar
1 tsp pure vanilla extract
3/4 cup coconut milk
3 tablespoons melted coconut oil

Chocolate Sauce Ingredients:

2 tablespoons cacao powder
1 tablespoon melted coconut oil
1 tablespoon coconut nectar

Donut Method:

Preheat the oven to 190 degrees Celsius. In a large mixing bowl, combine the almond flour, arrowroot flour, baking powder and salt. Stir with a wooden spoon until combined. Tip into your food processor. Add the eggs, coconut oil pure maple syrup, vanilla extract, and coconut milk. Pulse until smooth and well combined. Grease your donut pan with coconut oil. Pour the batter into the donut mold. Smooth the tops of the batter by carefully banging the donut pan on the counter, and smoothing any uneven spots with a spoon or your finger. Bake the donuts for 15 – 20 minutes. Remove donuts from oven, and allow to cool on a wire rack. Once donuts are completely cool, dip them into your choice of frosting. We use our chocolate sauce dip. See below.

Chocolate Sauce Method:

Mix the coconut oil, coconut nectar and cacao powder in a small bowl until well combined.


You will need a donut tin to make correct shapes otherwise you can use a muffin tin and make muffins.

Where can we find you?

We would love you guys to come say hello at the following sites:




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