Aimee Clark – Primal Influence

Aimee Clark

Today I’m introducing you to a beautiful friend of mine. Her name is Aimee Clark and she runs a local business called Primal Influence. Her natural health healing journey is nothing short of inspiring. Plus, she is the most down-to-earth and hilarious soul you will ever meet. Meet Aimee…

Tell us about your journey, what sparked your passion for the health and wellness industry?

Y’know those ads in the paper and magazines offering a complimentary personal training session with no obligation? I used one of those! Back in about 2003 when having a PT was what rich people did because it was starting to be the ‘in’ thing and seemingly unaffordable and out of reach for the average Office Junior like myself. I went along to a free PT session, in a daggy old boxing gym the women’s only trainer business was renting out of at the time, had a chat and a basic fitness session with a really friendly bubbly trainer… and absolutely loved it! I somehow found a way to afford 6 week packs one after another because it finally helped me enjoy exercise, it was motivating and fun as opposed to going to a gym by myself, the company eventually opened up their own flash new studio and I was totally addicted to the strength I was gaining, the weight I was losing and the fun I was having! In 2005 I decided to become a trainer myself because I’d found a passion for health and fitness through my own personal experiences and achievements and wanted to help others achieve success like I had. I’d had a lower back problem since 1999, because I was able to move more and live a fuller life through the help of my trainer, that was a big driver for me getting into the fitness industry because I wanted to help others who’d had injuries also.

What’s your number one wellness tip?

To not over-train. I was a personal trainer for 6 years and I exercised pretty intensely that whole time plus for a couple of years beforehand; weights training, some running, boxing, kickboxing, walking, long bouts of time on cardio machines. In an average week I probably spent 4-6 days exercising from anywhere between 30 mins to 1.5 hours each time, with a heavy weights session, a couple of cardio sessions and lots of walking. That’s all considered pretty normal for what we think of in terms of how much exercise we should all be doing to ‘lose weight’ and ‘be healthy’. But I now know that all that exercise actually did me more harm than good. I won’t go into too much detail but basically humans are not designed to train hard. It may go against what the mainstream media tells us, but regular high-intensity exercise can cause a lot of stress on the body long-term. Focusing on getting the eating and mindset healthy and incorporating small amounts of regular movement each day is more beneficial.

So my tip to anyone worried thinking “I need to exercise my butt off to lose weight and be really healthy” is to please do some research because you’ll find you can exercise LESS (yay!!) and end up being healthier!!

Suggested reading/watching:

My fave websites are:
Chris Kresser
Marks Daily Apple
Robb Wolf

Exuberant Animal by Frank Forencich
The Primal Blueprint – by Mark Sisson
The Primal Connection – by Mark Sisson
The Paleo Answer – by Loren Cordain
Paleo Fitness – Darryl Edwards

What’s your one non-negotiable when it comes to your health?

To ensure I’m enjoying what I do. Whether it be food, movement, or mindset, I need to be enjoying what I’m doing or I won’t keep doing it. And I believe what we do for our health should be enjoyable and not a ‘chore’ or painful, or a bore, or anything else negative. To me those aspects of my life are MOST of my life, so I want to enjoy living of course and therefore I want to enjoy everything I do for my health :)

What motto do you live by?

I don’t have a motto but I’m a big fan of becoming more in-tune with my body.  We’re so disconnected these days from our own intuition and from the signs and signals our body’s give us every day on what’s right and wrong for us individually. So I’m all about listening closely to what my body is telling me and working out for myself, as much as I can, what is right for me right now.

What is your proudest achievement?

Recently I absailed! I attended Cave Camp on the Sunshine Coast, a weekend retreat where a session of rock climbing and absailing was included. I was dead set not going to do it too but I told myself I could, and I did, and I enjoyed it so much I want to do it again! So I’m organising a meetup for it in the new year which should be great!

What are your goals for the future?

Personally: to get continue to get healthier, more agile, stronger, and feel really good from the inside out.
Professionally: to continue my gelatin and bone broth workshops on the Coast but go national with them too!

Tell us something not many people know about you?

I can’t ride a bike! I never thought I’d ever admit that publicly, but I actually can’t ride a bike!

Can you share with us one of your favourite recipes?

My paleo banana bread is pretty darn awesome!

Paleo Banana Bread


4 eggs
3 ripe bananas (brown spots are the best!)
1 teaspoon pure vanilla
1 teaspoon cinnamon powder
5 Medjool dates, seed removed and diced
½ cup coconut flour
½ teaspoon gluten-free/rice-free baking powder
½ teaspoon bicarb soda
1 teaspoon apple cider vinegar
¼ teaspoon Himalayan salt
2 tablespoon coconut oil or ghee


Preheat oven to 180 degrees Celsius. Combine bananas, eggs and coconut oil in a food processor and mix well. Once all ingredients are blended, add in coconut flour, cinnamon, bicarb soda, baking powder, vanilla and salt and mix well. Stir in the diced dates. Line a loaf pan with grease-proof paper. Pour in the batter and spread evenly. Place in oven and bake for 45 mins or until a skewer inserted into the centre comes out clean. Remove from oven and flip bread out onto a cooling rack. Slice and serve. Spread coconut oil, ghee, paleo jam, anything really on top or just eat as is!

Where can we find you?

Facebook: Primal Influence and Sunshine Coast Paleo/Primal/Real Food Meetup Group
Instagram: @primalinfluence

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